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2000—Coca-Cola. 2001—Life Tastes Good. If you continue browsing, we assume that you consent to our use of cookies. See more ideas about coke, coca cola, cola. Some of them may be familiar to you depending upon the generation you belong to. Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. These other people are dressed in traditional attire and they are all different nationalities. Coca-Cola's Strangest Slogans Throughout History | MyRecipes I'd Like to Teach the World to Sing (In Perfect Harmony) We speak to the film’s production designer Patrice Vermette about helping the director bring his intergalactic vision to life, Wes Anderson’s star-studded film follows the dramas that unravel in a fictional French city, told from the perspective of expat journalists. V​iew more in our Price Guide. Coca-Cola Real Thing Women's Lounge Pants | Apparel | Coca ... Coca Cola Ice Bucket Glass Chip Bowl Coke It's The Real Thing Glass Bowl Coke Free Shipping. Xeim Limited, Registered in England and Wales with number 05243851 Care: machine washable. The other side is printed with a nostalgia Coca-Cola graphic. Coke is suggesting that all other competitors are not the real thing, meaning not true in taste. 1908 - Good til the last drop. Olivia Harris’ photo book reflects on life during the first lockdown, How cultural institutions can tackle sustainability. Coca-Cola promotional items are one of the top advertising collectibles in the world today. Coca Cola wanted to show unity among people but not just in the United States, but all over the world. The cans were initially sold to overseas armed services in 1955. Winning with Enterprise Process Management - Page 18 Nevertheless, Jack liked the ring of "Things Go Better With Coke". Explore the latest videos from hashtags: #cocacolamusicexperience . PowerAde sports water target those who are fit, healthy and do sport. The first official tagline of the… 1942: How about a Coke? Its a Real thing - Anna Lan Mrs Geers English 11H Period 3 ... He talks to us about the need to allow creatives to grow as their careers develop, As the Modernist celebrates its 10th anniversary, the team behind the publication discuss the trials and tribulations of running an indie mag and how it has stood the test of time. Does the design of everyday materials deserve more credit? Have a Coke and a Smile? 1956: Coca-Cola …Makes Good Things Taste Better. History of Coca-Cola Advertising Slogans - News & Articles. The message was clear in the ad for Coca Cola’s “It’s the real thing”. The hobbleskirt bottles were tinted “Georgia Green” from 1916 to 1956 and included a patent date or date code. One recurring theme dating back to 1969 is "It's the real thing." Now a potential deal with Coke could make a top Canadian marijuana grower the real thing, too. Coke is suggesting that all other competitors are not the real thing, meaning not true in taste. The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39. On May 8, 1886, Pemberton sold the syrup to Jacobs' Pharmacy. H​ow much is your Coca-Cola Item Worth? So, you have the real thing and then you have the pretenders, the counterfeits, the . 2000 Coca-Cola. Found inside – Page 92For coca-cola, the most important and constant characteristic underscored by the ad campaigns is authenticity, epitomized by the slogan and “Hilltop” chorus “It's the real thing.” Likewise, the concept of authenticity, ... Most Coca-Cola bottles are embossed on the bottom or body with letters and numbers. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia. They wanted to stand out from the crowd and so the slogan read “It’s the real thing”. 2003—Coca-Cola… Real. 1939: Coca-Cola has the taste thirst goes for. 1985 - America's Real Choice 1986 - Red White & You (for Coca-Cola Classic) 1986 - Catch the Wave (for New Coke) 1989 - Can't Beat the Feeling. 1905 - Coca-Cola revives and sustains. Atlanta, Georgia 30328 | 877.481.5750, Something Strange in the Attic: Ghostbusters Collectibles, Big Bucks for Tiny Treasures: Eric Bradley Talks Pins & Souvenirs, By continuing to use the site, you are consenting to the use of cookies as explained in our, COCA-COLA ADVERTISING – “IT’S THE REAL THING”, Coca-Cola Commemorative Bottles: Identification & Value Guide, Price Guide to Vintage Coca-Cola Collectibles, 1896-1965. One recurring theme dating back to 1969 is "It's the real thing." Now a potential deal with Coke could make a top . 1990 Can't Beat the Real Thing. The commercial starts out with a single person singing and then she is joined by others. Advertising surveys consistently identify it as one of the best commercials of all time, and the sheet music continues to sell more than thirty years after the song was written. In just two years, that slogan was slightly altered to "Can't Beat the Real Thing" - a slogan that hints towards the rising competition during that period. It’s trying emit an image that it’s true and pure in taste. Drink Coca-Cola. The Question: What was Coca-Cola's first slogan? treasurestudio. To complement this obsession with reflecting reality – or, at least, how Coke was perceived as part of its consumers’ everyday lives – in 1971 the agency’s creative director Bill Backer penned perhaps the most famous aspect of the campaign. Coca-Cola goes along. 2003 Coca-Cola…Real. Found inside – Page 313The Coca - Cola Company , known for several decades for its slogans , has often made use of proverbs and proverbial ... 27 as for example CocaCola's " It's the real thing " ( 1942 ) or " Things go better with Coke " ( 1963 ) . Slogans ... Found inside – Page 230Initially Coca-Cola continued to support the Coca-Cola brand in advertising, featuring the new Coke product and the slogan 'Coke is It!', although this was soon replaced by new, experimental slogans 'The Real Choice' and 'We've got ... 5 out of 5 stars. Recordings of the song and versions of the sheet music appeared in a variety of languages to fill an ever-increasing demand. Found insidePractitioners know that slogans contain key words—“The Real Thing” or “The King of Beers”—geared to give the ... Since the 1900s, synonyms for the operative word “real” in the Coca-Cola slogan have included this abbreviated list: ... High-quality reproductions of original Coca-Cola memorabilia are available for purchase on such sites as eBay and Etsy. Refresh Yourself? In January 2003, the slogan "Coca-Cola . Found inside – Page 24Called the “Hilltop” commercial, the song featured Coke's slogan, “It's the RealThing.” At the same time, Roberto Goizueta was working his way up in the company. He was born in Cuba in 1931. There, he started out as a chemical engineer ... Most early Coca-Cola bottles are embossed on the bottom or body with the city and state where it was bottled. The photographer has published a book of images she created during the UK’s first lockdown when people adjusted to new ways of living and connecting with each other, Is there a responsibility for cultural institutions to not just reflect the past, but contemplate the future as well? It surely is! Becoming A Responsible Internet User Slogans Benefits Open Enrollment Slogans Best Faucet Slogans Cashew Nut Slogan Deaf And Blindness Slogans Experience Excellence Slogans Food Fight Slogans Furniture Slogans Grand Caravan Slogans Inter School Drama Competition Slogans Limited Seats . The Coca-Cola memorabilia is nearly as popular as the beverage. Pemberton continued to sell his syrup, and Coca-Cola’s popularity grew. 1939: Coca-Cola has the taste thirst goes for. With 123 years of history marketing brands, slogans, commercials and a worldwide distribution network Coke has made itself the most recognized brand on the planet. Coca-Cola's best known slogans came in 1969 with "It's the Real Thing" and then in 1971 with its catchy "I'd Like to Buy the World a Coke" song — both were part of the same campaign. And it's not diet either. 1952 - What you want is a Coke. 1910 - Whenever you see an Arrow think of Coca-Cola 3. Coca-Cola memorabilia collectors tend to be drawn to a specific slogan or . Discover short videos related to Coca cola The Real Thing Music Video on TikTok. Only better. Skip to the end of the images gallery. Fizz, Bubble, Pop. Only 1 available and it's in 1 person's cart. Throughout the years, the jingle of hundreds of slogans identified the soft drink, some of which were used exclusively in certain countries. Price Guide to Vintage Coca-Cola Collectibles, 1896-1965 by Deborah Goldstein Hill. The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Found inside1. COCA-COLA Coca-Cola has changed its slogan nearly 50 times since 1886. Here are some of them: 1969 - It's the Real Thing 1971 - I'd like to Buy the World a Coke 1979 - Have a Coke and a Smile 1982 - Coke Is It! 1985 - America's Real ... 70's "I'd Like to Buy the World a Coke" Commercial, The Fortunes Sing "It's The Real Thing" 1969 Coca Cola radio spot. Coca-Cola Logo and Tagline. More information can be found in our, Ollie Macdonald Oulds’ art reflects the hum of everyday life, Jay Cover illustrates the weird and wonderful brand world of Woset, Multidisciplinary designer Sablā Stays on embracing change, Photography project Eye Mama captures motherhood during the pandemic, Brainstream is a mind-tingling new experience by AATOAA, Shantell Martin on the rocky road to becoming an artist, Giorgia Lupi tells her life story using hand-stitched data, Seven ages of a creative: Andrew Thomas Huang, The Modernist on a decade of making a magazine. Slogans used for Coca-Cola brand that hit the public hard How Coca-Cola's "It's the Real Thing" Ads Changed Advertising—and America > The camera pans across rows of young singers smiling with the rising sun—Spanish, Swedish, Nigerian, Nepalese, dressed in a d. Coke is suggesting that all other competitors are not the real thing, meaning not true in taste. In 1970, the Coca-Cola brand was faced with the theft of their slogan, "It's the real thing" by the publishing company, Grove Press for their advertisement of the Diary of a Harlem Schoolteacher. Because some slogans were used for years, it's hard to narrow down a specific date. "True Love and Apple Pie" was the title of the original version of the song released on the New Seekers album We'd Like To Teach The World To Sing after the commercial success of . Found insideHowever, there are no real, tangible means for him to connect with or feel a deeper and wider sense of belonging, identity or 'authenticity'. Gandu, immersed in this imagined ... Coke's slogan, 'Coca-Cola—it's the real thing! 2009 . $6.95. Found inside – Page 121How many of these famous slogans do you remember? Drink Coca Cola, It's the Refreshing Thing to Do, It's the Real Thing, Where There's Coke – There is Hospitality, Have a Coke and a Smile, Coca Cola – Make thing Taste Better, ... "It's the Real Thing" and "I'd like to buy the world a Coke" are two of the most memorable slogans that have helped to define the Coca-Cola brand. Found insideCoke's slogan, "It's the real thing," backfired when it introduced its new formula Cokes (caffeine free, cherry flavored, etc.) and withdrew its "old" formula. Consumer confidence plummeted. More consumer choice did not ... It became so popular, that it was released as a single under the title, “I’d Like to Teach the World to Sing.”. Some of the slogans for Coca-Cola have focused on the quality of the product, its refreshing taste, or even its role in entertaining, such as in 1948's "Where There Coke There Hospitality". As she sets her sights back on the UK she chats with CR about how art became a tool to “express, extract and deal”, Designer Matt Willey and editor Dan Crowe have reunited on Inque, a decade-long collaboration born out of what they love (and hate) about the world of magazines. 1956 - Coca-Cola … makes good things taste better. Here's a list of all the slogans used by the brand till date, 1886 - Drink Coca-Cola and enjoy it. We're liking how the logo hugs those bottles, too! As he releases his debut album, we look at how the artist brings his unique vision to life, The artist, photographer, designer and director talks to CR about working at speed, the joy of not being confined by one discipline, how he balances the commercial with the personal, and why his spirit animal is a cross between a chameleon and a dung beetle, New book London Shopfronts, published by Hoxton Mini Press, offers a photographic guide to some of the capital’s most striking independent retailers, old and new, and reveals how style and uniqueness remain crucial for attracting customers, We speak to the creatives behind successful political campaigns for the UK’s Conservative party and US congresswoman Alexandria Ocasio-Cortez about the role of design and creativity in the battle for voters. Found inside – Page 160Zizek uses Coca-Cola as an example of such signifiers that point to nothing in particular. Coke's slogan, 'Coca-Cola – it's the real thing!', is arbitrary because, as Zizek asserts, 'it' could refer to 'excrement' or 'undrinkable mud' ... 1954 - For people on the go. 1939: Whoever you are, Whatever you do, think of good ice cold Coca-Cola. When the New Seekers began an American tour several weeks latter, they re-recorded the new lyrics and released a second single. The logo and slogan can date Coca-Cola advertising memorabilia as most Coca-Cola products include one or both. 2. What happens when you fall out of love with your studio. 100% cotton with functional drawstring and roomy pockets featuring the Coca-Cola script logo and "It's the Real Thing" slogan in an all-over print. Of course, 'It's the Real Thing' also reaffirmed the importance Coke placed on being recognised as the 'original' cola. Be aware that it is challenging to distinguish them from the originals. 2009 . The anthem was initially released on radio ads, followed by TV commercials. Registered office at Floor M, 10 York Road, London, SE1 7ND, Our website uses cookies to improve your user experience. All the competitors, take note. Clearly, "I'd Like to Buy the World a Coke" had struck a chord deeper than the normal response to the advertisement of a commercial product, and Billy Davis asked Bill Backer to rewrite the lyrics without the references to Coke. This marijuana stock is skyrocketing on reports that Coke wants to make a deal for developing cannabis-infused beverages. 1942: The only thing like Coca Cola is Coca Cola itself. 2001 - Life tastes good. By November of that year. 1945: Coke knows no season. 1959 - Coca-Cola refreshes you best. Coca-Cola Company is the largest beverage manufacturer and distributor worldwide, and one of the largest corporations in the United States. Coca-Cola (NYSE: KO) has had plenty of slogans throughout its long history. Coca-Cola's best known slogans came in 1969 with " It's the Real Thing " and then in 1971 with its catchy "I'd Like to Buy the World a Coke" song — both were part of the same campaign. The 1906 slogan, "The Great National Temperance Beverage," reflects a time when the society in the United States was veering away from alcoholic beverages, and Coca-Cola provided a nice alternative. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12. Found insideWhen you drink ice-cold Coca-Cola, you know it's the real thing”—the first appearance of Coke's most famous slogan. Almost overnight, Coca-Cola suddenly seemed worth fighting tyranny for, a stunning transformation from refreshing pause ... That's been Coca-Cola's slogan for so long, through so many different campaigns and taglines, and it feels so intrinsic to the Coke brand that it's hard to imagine there was ever a time when the 134-year-old soft drink wasn't known as "the Real Thing." Because the logo and slogan have changed over the years, they can indicate a particular timeline. The Coca-Cola Company introduced that slogan in October 1969. By 1993, with the constant evolution of advertising, The Coca-ColaCompany once again switched agencies. Coca-Cola has often imbued its slogans with a patriotic theme, including "America's Real Choice" (1985) and "Red, White & You" (1986). His inherently catchy song, I’d Like to Buy the World a Coke, was initially a radio spot recorded by the New Seekers, but after a lucklustre response Backer insisted it form the centrepiece of a big budget TV commercial, too. The trademark "Coke" was first used in advertising in 1941 and registered in 1945. Because the New Seekers were initially unavailable to record the new version, a group calling itself the Hillside Singers recorded it with a country-and-western flavor and released it as a single. However, slogans should help date pieces in a collection. 1956 - Coca-Cola . It incorporated everything from identity and packaging, vehicle livery, uniforms and stationery, to the brand’s advertising and communications strategies. Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. 1993 Always Coca-Cola. Coca-Cola's best known slogans came in 1969 with "It's the Real Thing" and then in 1971 with its catchy "I'd Like to Buy the World a Coke" song -- both were part of the same campaign. 1 The real thing. And he was born seven years after it was retired by Coca Cola in favor of "It's the Real Thing". 1969 - It's the real thing. 1959 - Coca-Cola refreshes you best. While Ira C. Herbet may present a well-backed argument, Mr. Richard Seaver completely outshines her reasoning with a parodistic reply that successfully stops Coca-Cola from ever bringing up the . Found insideBierut then demonstrates his thoughts by flicking through two contrasting adverts for Coca-Cola, one before Helvetica, ... The slogan beneath it reads 'It's the real thing. Coke.' Helvetica makeover: 'Can you imagine how bracing and ... Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. This logo has been making the rounds on the blogs the last few days. This type of market approach refers to market segmentation. But the song itself proved enormously popular, sung by schoolchildren around the globe, when it was reworked as I’d Like to Teach the World to Sing and released as a single, first by the New Seekers and then by the Hilltop Singers. The company wanted to show unity and harmony with everyone. 1941: Coca Cola is Coke. His bookkeeper, Frank Robinson, also chose the name for the drink and penned it in the flowing script that became the Coca - Cola trademark. Experiencers would feel for this too because they want the “in” thing and at that time Coke was the “in” thing. The Answer: The correct answer is Drink Coca-Cola. Coca Cola Ice Bucket Glass Chip Bowl Coke It's The Real Thing Glass Bowl Coke Free Shipping. Found insideYes, I have seen this skyline of 'scrapers all my movie-going life, but Jeeezus, this is that Coke slogan come true. It's the real thing. Pedestrian crossings read WALK/DON'T WALK. Nothing in between, like these sparkling monoliths ... The embossing can date Coca-Cola bottles. You can probably hear the jingle in your mind now. According to the VALs surreys, innovators would respond to this type of brand positioning because Coke is the real taste of cola. Unfortunately, numerous Coca-Cola items are reproduced and sold as “old.”. The brand positioning for Coke was being the leader in refreshments. Coca-Cola Real Thing Flat Opener. Here, CR speaks to three illustrators about the benefits and challenges of making one element your trademark, Wieden + Kennedy Tokyo’s ECD discusses his experiences working everywhere from Shanghai to London, and explains what it takes to be successful as a globetrotting ad creative, Duolingo’s creative director James Kuczynski speaks to CR about how the app keeps users engaged, but also how it translates a sense of fun into its communications, The posters feature bold illustrations and photography and also reveal a refreshed design identity for the trademark Coke logo, The artist and author delves into his philosophically minded approach to creativity, including the importance of solitude and his attempt to translate the metaphorical “magic” of Haruki Murakami, ‘Earth-conscious’ biodesign company Geltor has a new look by &Walsh that draws on cells and natural ingredients, brought to life with the help of striking art direction, As the business unveils a major rebrand, founder Taymoor Atighetchi shares how he’s spent the last six years building a category-defining stationery brand, Last week a revamp, albeit a temporary one, of the British Rail double arrow logo caused a stir in the design press and on social media. The message was heard by all, this became one of the most memorable Coca Cola commercials ever. Coca Cola had a popular ad in the 80's using the dull slogan, and their front man was none other than Bill Cosby himself. Lil Nas X is ripping up the music rulebook with his rap-country-pop sound, gender-bending style and eye-catching creative output. In July 1887, Pemberton sold the majority of his interest in Coca-Cola to Willis Venable and George Lowndes. Coca-Cola has been around racing for more than 50 years and has been NASCAR's official beverage since the late 90's. There have been many great Coca-Cola slogans over the past 128 years . Always Coca-Cola? That's been Coca-Cola's slogan for so long, through so many different campaigns and taglines, and it feels so intrinsic to the Coke brand that it's hard to imagine there was ever a time when the 134-year-old soft drink wasn't known as "the Real Thing." 1958 - The cold, crisp taste of Coke. Founded in 1886 it was a mere 12 years older than Pepsi, but, for Coke, this would always prove to be a major point of difference. His bookkeeper, Frank Robinson, coined the Coca-Cola name for the syrup. A new era in advertising is upon us. I wanted to do something retro, so I thought back on Coke's old slogan "The Real Thing". brand positioning for Coke was being the leader in refreshments. would feel for this too because they want the “in” thing and at that time Coke was the “in” thing. Pepsi may be the choice of the new generation but Coke is the real thing. The words at the top of the ad are a pastiche of the real Nazi slogan "Ein Volk, Ein Reich, Ein Führer" ("One People, One Realm, One Leader.") However, "Coke ist es" is a . What You Want is a Coke? Coca Cola Glass 1990 Slogan - Can't Beat The Real Thing Coke 224625450417 In the band's autobiography U2 by U2, Bono explains the song "is much more reflective of the times we were living in, when people were no . 1969 - It's the real thing. No kidding . and its bottlers had received more than a hundred thousand letters about the ad. The television ad "I'd Like to Buy the World a Coke" was released first in Europe, where it garnered only a tepid response. Believers would also be a good candidate since they favor U.S. products and they are loyal to their brands. He wrote the name in Spencerian Script, a popular style of penmanship at the time. Details. Its well known slogans have included "It's the Real Thing," "Coke Adds Life," and "Have a Coke and a Smile." This is its 48th different slogan during that time. Found inside – Page 1953Coca-Cola regularly sponsored entertainment programming on CBC and had various performers under contract for promotional ... (Curtola would also recordajingle for the new slogan, "It's the Real Thing," that was introduced in 1969.) ... Both Hutchinson and straight-sided bottles came in varying colors like clear, aqua, blue, green, and amber. Share a Smile. These, of course, are not the only slogans used by the company, they are just some highlights. Is AI killing creativity in film? This hand held double sided opener features the all over print of the script logo and 'It's the real thing' slogan. 5 out of 5 stars. Around the Corner from Everywhere. The Coca-Cola Company was sold in 1919 to a group of investors led by Ernest Woodruff. Coke's new slogan: 'Taste the Feeling' What is a Coke and a smile? 1963 - Things go better with Coke. 1970 - It's the . Check out this story and more news from The Coca-Cola Company. Such is the power of television advertising that through the enduring popularity of this ad, at least, Coke has borne out something of Backer's ambitious claims for it, becoming a common connection among people. Functional drawstring, roomy pockets and soft, comfortable fit are ideal for relaxation. Found inside – Page 633 The Real Thing However unfeasible and inefficient it may sound , I see no way to avoid insisting that there has to be a ... to the phrase " the real thing " in American English ( as in the advertising slogan " Coke is the real thing ... Not only did the company create a new slogan ("It's the Real Thing"), but as part of the campaign they launched the catchy song, "I'd Like to Buy the World a Coke." Coca-Cola goes along. Things Go Better with Coke? The devil on the ad industry’s shoulder might still say that fast fashion and oil companies aren’t so bad, but some design studios are taking an ethical stand. 1952: What You Want is a Coke. It also made Americans look compassionate about the rest of the world. "Real Magic". It remains one of the most recognizable logos in the world. Found inside – Page 139One of many familiar phrases coined by Coca-Cola's legendary ad-man Archie Lee, the slogan became the leitmotiv of one ... Following the reintroduction of The Real Thing in 1949, Coke's German advertising text returned to these familiar ... But can ‘good’ clients and big business can ever live in harmony? This classic work, long out of print, recounts the experiences of an African American teacher during his first year working in a Harlem elementary school in the 1960s. I can't believe on the quiz though they didn't use the song we used to hear on commercials I'd like to teach the world to sing in perfect harmony I'd like to buy the world a Coke and keep it company. Creative Review speaks to three brand experts about how they cultivate followers and maintain their flock, Working in the creative industries inevitably involves rejection and doubt. 2003—Coca-Cola… Real. Coca-Cola has often imbued its slogans with a patriotic theme, including "America's Real Choice" (1985) and " Red, White & You " (1986). Enjoy. We speak to the duo about bringing the first issue to life, The information designer and Pentagram partner has filled a Moleskine notebook with “a visual archive” of her memories, sewing over 14,000 stitches to represent each day of her life so far, Filmmaker Andrew Thomas Huang is known for his otherworldly visions, earning him high-profile collaborations with Björk and FKA twigs. FOR SALE! Related: The man behind the iconic . Skip to the beginning of the images gallery. Found inside – Page 28The advertising history of Coke , “ the Real Thing , " provides a cautionary tale . The slogan has lasted nearly 30 years . As an example from a 1970s campaign in Mexico shows , however , reality is ... Coca-Cola also became known for its slogans. 1945: Passport to refreshment. Ideas of authenticity aside, the actual line had been a part of the Coke story since the 1940s (it appears on several painted signs created when the account was held by the D’Arcy agency) and was revisited long after the lead campaign broke in 1969 – ‘Can’t Beat The Real Thing’ in 1991 and ‘Make It Real’ in 2005, for example. 1985 - America's real choice.. What is the slogan of Coke? However, there are some brands, which target specific consumers. 1959: Be Really Refreshed. Now, he’s turned his series into a book, Interest in home improvement exploded in the wake of the pandemic. Can't Beat the Real Thing. From 'drink coca-cola' to 'taste the feeling': A history of coca-cola taglines Since the coca-cola was born in 1886, it has changed its taglines several times making the history of coca-cola taglines so vast. More recently - Who doesn't know the "It's the Real Thing" campaign. 35 Latest & Catchy Coke Slogans With Taglines. Drink Coca-Cola. This identity system was then brought into a new TV campaign from McCann Erickson, which used close-ups of still imagery depicting moments of ‘real life’ as shot by a range of photographers, including Jay Maisel, Peter Turner and Dick Olsen, who were well known for conveying a candid aesthetic in their work. Around that time, the Coca-Cola Company began producing and selling other soft drinks and citrus beverages. PLEASE NOTE - This item may ship Fed Ex instead of Parcel Select due to shipping cost and size restrictions. Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. The message was clear in the ad for Coca Cola’s “It’s the real thing”. Find the Value of your Coca-Cola Item.

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coke slogan the real thing