the psychology of social media

Because it is still in its infancy, people don’t fully understand social media’s capabilities yet. If we’re going to talk about the psychology of social media, we can’t ignore the studies about its negative effects. The typical Facebook user is 43% more likely than other Internet users to feel that most people can be trusted. This kind of anxiety manifests much more severely in teens. This ability to belong to different groups is excellent for people coming from smaller or distant communities, and the psychological advantages for those individuals are immense. From a social media psychology standpoint, this new ability to control one’s own identity formation is as empowering as it is alarming. According to an article in Social Cognitive and Affective Neuroscience, accruing likes on Facebook, Twitter, or Instagram causes “activation in brain circuity implicated in reward, including the striatum and ventral tegmental area, regions also implicated in the experience of receiving Likes from others.” This sounds really complicated and involved, but when approached from a different perspective, it becomes a little more digestible. Specifically, they said younger social media users can now create stronger bonds with friends because of the easy access to friends’ information and interests. I’d love to hear any thoughts this brings up for you in the comments. The study found the subjects’ mental health suffered with the more time they spent on Facebook, causing users to feel worse about their own positions when they compared their profiles with others. These reasons include lower self-esteem and a general anxiety about being excluded. These feelings of community and self-worth will palpably improve the mental health of users over the course of time. This power has impressive advantages and severe consequences. Facebook, with more than 2 billion monthly active users is a great example of a platform where people love to like. These negative effects on teens’ mental health illustrates the need for parents, educators, and other role models to build better models for social media engagement. in Psychology will prepare you to analyze and understand the psychological effects of social media on users by studying social psychology, group dynamics, and more. Social media can gnaw at our insecurities and suck us in, but at its core, it’s about the good in the world: seeing it in ourselves, recognizing it in others, passing it on. Consumers said shared values were a much bigger driver for a relationship than lots of interaction with a brand. More directly, the quest for likes or follows on social media heavily influences why people post. The ventral tegmental area (VTA) is one of the primary parts responsible for determining the rewards system in people’s bodies. We do this because we want to maintain relationships. The number of reported users dips for the next age group but not as much as you may think. Gain greater insight on how social media influences, both positively and negatively, the psychology of users with King University Online’s psychology degree. This is not to say that comments aren’t powerful. The researchers warned, however, that social media tools should be used by older, more mature people because, when “it’s used in an irresponsible way by people who are too young, they can cause problems and difficulties that in some cases even time cannot erase.”. As a result, social media users have shown to be more trusting than the average Internet user. Another study that employed the use of MRI technology to monitor brain activity found similar results. In fact, they can be incredibly so—there’s a phenomenon known as shared reality that says our whole experience of something is affected by if and how we share it with others. And these comparisons happen frequently when they engage with each other. Humans devote about 30–40% of all speech to talking about themselves. As various studies and research reports have shown, social media can be addictive. The likes, comments and posts we share on social media can often seem inconsequential, but they matter. Interested in finding out more about how social media affects brain function? We are all socially connected. We also create a reciprocity effect. So it’s surprising to find that customers don’t feel the same way. Then there’s oxytocin, sometimes referred to as “the cuddle chemical” because it’s released when you kiss or hug. In order to understand more clearly how social media shapes individuals’ identities, it’s necessary first to look at the landscape of social media. Understanding The Change in Self Concept from Using Social Media In 10 minutes of social media time, oxytocin levels can rise as much as 13%—a hormonal spike equivalent to some people on their wedding day. For millennials, who tend to dominate some spheres of social media consumption, the digital world of social sharing poses several mental health and relationship benefits. From a neurological perspective, social media affects different brain functions in unique ways. The Psychology Of Social Media - 5 Basic Principles If you want to create social content that your audience can relate to, you need to first take the time to understand them. We feel obliged to give back to people who have given to us, even in a small way. It also gives people power over how they present their life to the world. There are many levels of career paths in psychology that offer different research opportunities, depending on your own professional and personal preferences. An experiment showed volunteers two types of photos: the logo for a brand they loved and pictures of their partners and closest friends. It contains many combinations of stimuli that can trigger different reactions, and because of this, social media’s effects on the brain appear in a variety of ways. As researchers analyzed the brains of adolescents browsing Instagram, they found that “viewing photos with many (compared with few) likes was associated with greater activity in neural regions implicated in reward processing, social cognition, imitation, and attention.”. Brands that can create aspirational ways for their community to interact with them not only create social media opportunities but also the chance to move beyond likes into something lasting. Download our free guide to start learning about social media psychology today! In the world of social media, people share contents with others. The psychology of social media Social media has had a profound effect on the way people engage with each other. If you scratch their back, your customers will scratch yours. And there is a strong link between emoji use and social media power. These pressures extend far beyond the dating world and into many other facets of social media interactions. Matthew Pittman and Brandon Reich, both media specialists and academics, have found that people can sharpen their own identities when they engage in intimate, image-oriented social media platforms like Instagram and Pinterest. Further, they found these connections give users an opportunity for greater independence and autonomy, which increases their critical thinking and decision-making abilities. There are many articles pronouncing the detrimental effects social media has on mental health, touting the increase of depression due to feelings of inadequacy, jealousy and anxiety.However, Psychology Today is also quick to point out that those “who use the site primarily to feel connected do not experience the negative effects”. Dr Mc Mahon has authored peer-reviewed publications o Dr Ciarán Mc Mahon is an Information Security Consultant and award-winning academic psychologist from Ireland. This means content designed for social media doesn’t need to appeal to a large group or an average group. 12 Psychology Of Social Media: F rom Technology T o Identity. But this constant quest for acceptance and exposure on social media can lead to major psychological problems for some. Find out more about who we are and what you'll accomplish at King University Online. This means being actively engaged in the comments section of your blog and with the customer reviews of your product is crucial, not so much to the person you’re responding to but for everyone participating in the shared reality of comments and reviews. This is what psychologists call self-presentation: positioning yourself the way you want to be seen. 85% of us say reading other people’s responses on a topic helps us understand and process information and events. Fill out the form to learn more about earning your degree at King. An interviewer asked the Buzzfeed editors who work on these stories why animals go so viral, and they said it’s because these stories are often not really about animals at all. The endless stream of communication and connection provided by social media is changing the way we think and absorb information. According to Scientific American, “Users may feel pressured to alter (height, weight, and age) information to present what they perceive is their ideal self and maximize their attractiveness.” Social media has created an environment where users feel pressured to either lie or fabricate their physical and psychological identities to become more desirable. The literature to date within psychology is mixed regarding the potential perils versus benefits of being connected via social media. The positive attention some users receive for posting inspires more and more social sharing in many users. An introduction into new modes of thinking. In order to unpack the psychology of social media more comprehensively, a closer look into preventative measures needs to be taken. So much goes into deciding what to post where, and that’s not even including the psychological factors that determine what gets posted and what doesn’t. From a psychological standpoint, they found many positive effects of social media on mental health, such as: While there certainly are tangible benefits to social media consumption and engagement, it’s been rightly critiqued for its tendency to have toxic effects on users’ mental health. What this means is that when social media users are excluded from online groups, chats, or events, the brain reacts in these specific regions directly. A huge incentive to use social media stems from the acceptance users can receive from various groups. The intensity of emotion people can feel for their favorite brands as a result of this is incredible. In 10 minutes of social media time, oxytocin levels can rise as much as 13% —a hormonal spike equivalent to some people on their wedding day. When we favorite and like each other’s posts, we add value to the relationship, and reinforce that closeness. You can respond to and help solve this overarching problem by continuing your education in the field. An experiment added headshots of patients into doctors’ files, and found that seeing photos of patients improved the way they treated patients. The psychology of social media With recent reports suggesting the increase in Smartphone use for accessing the Internet, relative to other platforms, Professor Beattie joined BBC Breakfast to discuss the psychological implications of this. While the writers for this article approached the psychology of posting on social media from a marketing perspective, they tapped into clear psychological incentives for sharing content. Ciarán is primarily interested in the psychology of technology, from ancient methods of writing to modern social media. Social media can dramatically help to improve users’ mental health, but at the same time, it can negatively impact people’s psychological well-being. Users can build their identities on social media as honest representations of their personalities and traits, and at the same time, they can also create entirely new social media personae. This is where nostalgia comes in, and this longing for the past can be an amazing strategy for modern social media marketing. Let’s start … Well sharing on social media has been shown to boost our self-esteem. It’s not news that we love to talk about ourselves. What’s also interesting for marketers is that the most prominent way we tend to work on self- presentation is through things—buying things and acquiring things that signify who we are. They often show humans at their best — rescuing, fostering, caring. The article “The Relations Among Social Media Addiction, Self-Esteem, and Life Satisfaction in University Students” detailed a study that explored the consequences of excessive social media use. Social media offers us a range of benefits and opportunities to empower ourselves in a variety of ways. Well, psychologists say it fulfills a primary drive in human behavior known as “seeking behavior.” This is a remnant from our time spent as hunter-gatherers, and in the modern age, performing a Google search is similar to going out and hunting down a deer. And anytime you receive a like on your profile, you’ll probably feel a little pull to reciprocate in some way, whether it’s by sharing something in return, signing up for an email list, etc. And the science behind this is very real—with the caveat that social media doesn’t change us itself; it’s just an extension of our human tendencies. In this assignment, you will learn to use a new technology that helps you become socially connected. People can find more information about niche hobbies, popular pastimes, and general interests. Social media dependency has received more and more consideration in the last five years. People choose different material to post on different social media platforms. It allows us to get a little closer, a little more empathetic, a little nearer to who we truly want to be. When people are asked to think about the past, they’re more likely to give money to others and they’re willing to pay more for products. For a generation that didn’t grow up with the internet or social media, this statistic is surprising and helps explain the prevalence of social media use in our culture. It is nice to stay in the know. In nearly all the scholarly articles featured in this guide, researchers mentioned on the limitations of their own methods so that future studies could explore them further. This book is about the psychology of social media. Its power lies in the way it can provide users with a sense of personal connection and community. But online that number jumps to about 80% of social media posts. However, there’s no clear reason why people do so. Passing information on is an impulse that we’re hard-wired with. Some people claim that motivation behind social media … Nostalgia is universal across all cultures and it gives us a sense of social connectedness, feelings of being loved and protected. According to Art Markman of Psychology Today, belonging to a group can dramatically improve a person’s drive to complete tasks. Social integration with similar interest groups. This means comments actually have the power to change our minds, and science backs this up. They even cleverly adapt noted psychologist Abraham Maslow’s hierarchy of human needs to reasons why people post and consume updates. Find out how King University Online offers a private school education and a public school price point. An online B.S. I really enjoyed digging into the psychology of social media for Mozcon and for you here! How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS. What I take away from this is to work really hard to figure out what is aspirational about my brand that my customers can identify with. An article titled “Why We Share: A Study of Motivations for Mobile Media Sharing” posed an actual experiment where respondents were asked to record their posting habits and corresponding feelings in a diary and then participate in post-study interviews. The Psychology of Social Media: Why We Get Addicted Published on March 24, 2016 March 24, 2016 • 7 Likes • 0 Comments The Psychology of Social Media What is it about screens that keeps our eyes transfixed and fingers a-tappin’? social comparison: we all have a tendency to assess our worth by comparing ourselves to others. What would happen if you were to “like” everything you saw on social media? First, it comes back to our own self image: 68% of people say they share to give others a better sense of who they are and what they care about. This can lead to feelings of insecurity—especially on Facebook, where we go to share our happiest, braggiest news. (Yes, the ‘90s are vintage—that’s how fast nostalgia moves now.). I had the supreme privilege of talking about just that topic at Mozcon, a super fun and crazy informative marketing conference put on by our friends at Moz. In today’s cultural and technological climate, everyone uses some sort of social media. Psychology plays an important role in social media’s success and it is influencing how business owners are using the various social media channels to market their products and services. The “looking-glass self” is a psychological concept that says that we can never truly see ourselves—we need our reflection from others in order to understand who we are. Online, we have time to construct and refine. All you need is a time period that your target market is going to feel nostalgic about. When social media users receive positive feedback (likes), their brains fire off dopamine receptors, which is facilitated in part by the VTA. Have you ever wondered why animals are so popular on social media? With year-round course availability and a generous credit transfer policy, you may be able to earn your degree in as little as 16 months. The researchers said: Overall, adolescents and young adults’ stated motivations for using (social networking sites) are quite similar to more traditional forms of communication – to stay in touch with friends, make plans, get to know people better, and present oneself to others. And the science behind this is very real—with the caveat that social media doesn’t change us itself; it’s just an extension of our human tendencies. Social media has become an important source of health information and almost 90% of adults in the United States currently seek and share health information in their social networks (Newberry, 2019). The feeling we get from self-presentation is so strong that viewing your own Facebook profile has been shown to increase your self-esteem. It’s not exactly logical, but that’s how our brains work. So far we’ve just scratched the surface of what’s interesting and unique about social media. There are plenty of fun ways to incorporate emoji into your marketing campaigns. Social media addiction is gaining traction in the academic world because a growing number of people are reporting problems of dependence. The academic journal Media Psychology recently published a study that found that when users keep to their social media groups, they begin to mimic the behaviors of those groups. Things—and by extension, brands—are a huge part of who we are. Scientists used to think dopamine was a pleasure chemical in the brain, but now we know what it actually creates is want. Pinpointing exactly why people post is an impossible exercise. When used safely and responsibly, social media can be used to its full potential as a powerful communication tool, an extensive platform for youth to explore new perspectives, and a creative forum for self-expression. Maintaining and building new relationships. If we like talking about ourselves so much, what would make us share something of someone else’s? Basically, any comment about you, anywhere online, is to a consumer a reflection of what kind of company you are. Moreover, the researchers in the study explained that children and adolescents are beginning to have their identities shaped by posting on and engaging with social media. The authors were quick to make the distinction between social networking and social media, though, since “social networking is a way of being” while “individuals can become addicted to using social networking sites.” They extend social media addiction to connect more clearly to smartphone addiction, and that levels of addiction may depend of sociodemographic information. Have their real identities concealed by virtual ones. Psychologists Adriana M. Manago and Lanen Vaughn found there are ample opportunities for friendship and happiness as younger people transition to adulthood. 62% of people say they feel better about themselves when people react positively to what they post on social media. He said it was “almost like they were frustrated, like they were longing for something to like in return.”, On the other hand, polite reviews – even when they’re negative – cause a brand to be seen as more honest and wholesome. The thinking here, though not always malicious, is to trick others into thinking they’re someone else. it just needs to appeal to a specific person. It is nice […] A stunning 64% of people between the ages of 50 and 64 use social media on a frequent basis. According to a monumental 2018 Pew Research Center study, 88% of respondents between the ages of 18 to 29 reported using some kind of social media. By having something interesting to say. The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. A psychology researcher explains how social media is changing us Unsurprisingly, it's not great news: there's a direct correlation between depression and time spent on social media Evan Wray at Swyft Media, which has worked on many of these branded emoji campaigns, says users see these in a really unique way–as self-expression, not advertising. Positive attention on social media, for example, affects multiple parts of the brain. Specifically, he stated “that even a simple relationship between people based on arbitrary reasons, like sharing a birthday or being randomly assigned to a group, is enough to increase feelings of warmth and motivation.” Social media, thus, offers opportunities for people to form groups for both general and specific interests, which can help improve their overall productivity. This gives rise to the most exquisite aspect of both internet and teenage culture: the in-joke. However, social media platforms and the content that we see on them does affect our health. When we post something we deem … That feeling makes us think different about money. Next, let’s look at some of the major activities we do online and find out what psychological strings are being pulled with each of them. The advantages extend across demographics and appear in unexpected ways. Most marketers tend to think conversations with customers are hugely important. role in supporting the subject, promoting the development of social identity throu gh . This does lead to cherry-picking or only showing the good side of your life as opposed to a more rounded picture. comparison and identification. We want to even up the scales. Assignment 2: Researching Social Media. Dopamine causes us to seek, desire, and search. Some say it’s making us more lonely, more isolated, more depressed . The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. In the context of social media dating services, this practice is known as catfishing. Some of us like to be so more than others. “What’s at stake isn’t just how kids experience adolescence,” she said. When people want to post pictures, they tend to pick Instagram. If you’ve ever shared about a loss or a personal challenge on social media, you may have experienced the resounding support that can come from friends and even those you might not expect. Specifically, the article “Social Networking Sites and Addiction” pinpointed some reasons people become addicted to social networking sites (SNS). Some say it’s making us more lonely, more isolated, more depressed. Social media addiction is gaining traction in the academic world because a growing number of people are reporting problems of dependence. Being aware of the dangers of social media is important, and so is identifying when you are falling into addictive habits. In fact, since Facebook implemented the “Like” button, it has been used more than 1.13 trillion times, with that number growing by the day. The research on social media and how the parts of the brain react to it is still in the early stages. It’s about trying to explain how so much of our everyday lives and modern culture came to be saturated with these incredibly popular and absorbing services. Most of us are not aware of it, but we mimic each others expressions in face-to-face conversation. Technology allows us to do this in a variety of ways. Experiments have shown that the best predictors of contagious ideas in the brain are associated with the parts that focus on thoughts about other people. Talking face-to-face is messy and emotionally involved–we don’t have time to think about what to say, we have to read facial cues and body language. Psychologists are interested in what effect this has on people’s behaviour in real life. As it is, people are currently developing social media habits that can simultaneously benefit and harm their mental health. Their physiological arousal to the logo was as intense as the arousal of looking at a picture of their closest friend. But social media can also unite us. The pull of dopamine is so strong that studies have shown tweeting is harder for people to resist than cigarettes and alcohol. Most areas of education or training, including delivery by traditional, blended, and online methods. In sum, people generally post from some kind of emotional position that seeks a response. The world is becoming increasingly interconnected through the wonders of the social media and as a result, we now live in a society where access to Facebook, YouTube, Twitter – and loads of other social networking platforms – is virtually everywhere. That’s a huge jump! While these studies reflect an effort toward better understanding the effects of social media on different parts of the brain, there’s still a lot of progress to be made. That engagement—interacting as much as possible—is what builds long-term advocacy. You see reciprocity on Instagram as well, where receiving a tag or direct message makes you feel compelled to send one back. July 24, 2018. The article “Growing Up Wired: Social Networking Sites and Adolescent Psychosocial Development” stated that some reasons people share is because they have been reared since childhood to post. Historically, portraits have been about status, and controlling the way our image is perceived. According to one report, Generation Y "has made social media their top priority and continues to need more usage in order to feel satisfied". You can use Facebook insights, demographic and persona information to pick the period and then weave nostalgic references through your writing or social media posts. On the other hand, social media can also motivate people who view themselves negatively to build entirely new identities. The field of social media psychology has only existed for the past 10 to 15 years, which coincides directly with the rise of social media. Selfies also work because we pay more attention to faces than we do to anything else. The developer Rameet Chawla found out when he built a script that liked every photo that passed through his Instagram feed. No one knows exactly what motivates social media users to share contents. One reason people post on social media, according to an article in the Journal of Experimental Social Psychology, is because social media sharing can link to positive social media feedback and self-esteem. Online, we recreate that crucial element of empathy using emoticons and emoji. They stated that “quantitative results suggest that loneliness may decrease, while happiness and satisfaction with life may increase, as a function of image-based social media use. The vulnerabilities of some social media users more generally can lead to a “false Facebook-self.” According to the study “The ‘Facebook-self’: characteristics and psychological predictors of false self-presentation on Facebook,” researchers were able to highlight that people with low self-esteem on social media were much more likely to create alternate, sometimes conflicting Facebook personas. Other psychological factors related to social media are: depression, anxiety, attachment, self-identity, and the need to belong. The Psychology Of Social Media Why do we love social media so much? Chapter 1 opens with these questions… How do we express our identities in social media… I’m excited to share the highlights with you! “The constant presence of smartphones is likely to affect them well into adulthood.”. In many cases, social media is just an online version of the high school cafeteria with its cliques of “geeks”, “sporty jocks” and “cool kids”. Moreover, the chapter “Social Networking Addiction” from Behavioral Addictions contextualized the significance of social media addiction in a world where it hasn’t been researched as much as it should. So between dopamine and oxytocin, social networking not only comes with a lot of great feelings, it’s also really hard to stop wanting more of it. Or … tweet. What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships? Today, 92% of people in the U.S. regularly use stickers, emoticons or emojis in their online communication, and 10 billion emoji are sent around the world every day. Viewing faces can also create empathy. According to Atlantic contributor and psychologist of 20 years Jean M. Twenge, people need to become much more aware of the consequences of social media dependence for the sake of our children’s future. Social media users’ self-image is put under a microscope when they constantly compare their situations with others. So more than 2 billion monthly active users is a strong link between emoji use and social media to! Share something of someone else will learn to use nostalgia in your marketing the psychology of social media, quest. The dress, ” she said reinforce that closeness how we build connectedness content, we add value the. Do we love social media behaviors, it becomes easier to grasp general motivations for posting material social. Tweeting is harder for people to resist than cigarettes and alcohol result the.: dopamine and oxytocin rescuing, fostering, caring social identity throu gh to! On their social positions % of us are not aware of these parallels to avoid pitfalls. 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