google display certification

She finds that there are two main ad formats that she can leverage. Select All Correct Responses. Connects him with audiences most interested in what he has to offer. In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. It reaches TV-like audiences, based on their lifestyles, interests, and passions. Each topic within this section contains a fundamentals course as well as the Google Ads certification assessments, so you can bone up on your knowledge of the basics. It will show exact products to potential customers that have previously seen them on his website. User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. → Google Ads Display Certification What are two advantages Performance Planner offers Rebecca? Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance and optimization. Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Select All Correct Responses. (Choose two.). Match the benefit of each ad type to the appropriate ad format option. As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. She wants to create a Smart Display campaign. How will creating a Display Ads campaign allow him to reach his goal? It will reach audiences based on their lifestyles, interests, and passions. Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Tommy values performance over everything else. Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited. They offer advertisers far greater control over where their finished ads display on websites. What’s a characteristic of Responsive Display Ads? Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Affinity Audiences allow her to reach sports enthusiasts. Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products. Display Network recommendations are generated based on Smart Display campaign performance. autohide: 0 // Esconder los controles del vídeo cuando se esté reproduciendo What is a smart display campaign? This site uses cookies to provide you with a greater user experience. Google Display Ads delivers advertising only on websites that partner with Google’s Display network. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. Home » Google Ads Display Advertising Certification Assessment Answers » Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. In this tutorial we are going to Design a amezing Banner by using Adobe Photoshop. Viewable CPM (cost-per-thousand impressions). By helping advertisers deliver relevant advertising as people browse the web. ), Rebecca is a marketing executive at an airline company. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. Which Option Can Best Help Them Reach These Users? To dynamically generate ads, based on an audience’s interest in scooters. It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. When your goal is to provide safer ad experiences. (Choose two.) Show ads to your past visitors as they browse network websites and use network apps. Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. She wants to use a Google Display Ads campaign to build awareness for her new brand. What’s a key benefit of Responsive Display Ads? Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. When should you use "build awareness" as your display campaign marketing objective? Loretta is the advertising director for a large meal-kit company. Google Ads saves you time by deciding what your budget will be on a daily basis. It allows them to choose which specific YouTube videos they want their ads to be placed on. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets. Choose what time of day your ads will appear. Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand. Cap the number of ads you pay for, based on your business. By using Exceed LMS, you accept our, Google Marketing Platform Certification Exam. Google Mobile Sites – 100% They have a library of creative assets to match your product. Select All Correct Responses. You can upload your own ads using templates. Why it is normal for a Google Ads campaign to go over the specified daily budget several days in a row? To advertise a business’s online and local inventory and boost website or store traffic. Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms. Did you arrive on this page without seeing a new activity window launch? His ads can appear on Google Search results when customers are searching for specific search terms. She has been asked to plan her company’s online advertising budget on a monthly basis. Which campaign type would you pick for each of the following scenarios? How can Google Ads help you advance your business goals? Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list. Jasmine is the director of marketing for a chain of clothing stores. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. Responsive Display ads: Greater efficiency and scale. These ads drive engagement, app installs, and in-app purchases. Allows advertisers to bid only for clicks from a specific group. Which group would you be able to reach with a Google Display campaign using demographic targeting? Match These Aspects Of Automated Bidding With The Benefits They Serve. Predictions built from files exported from your CRM. What’s the most likely reason she decided on remarketing? Get Certified in Google Ads Display Advertising NOW!!! Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Employment targeting allows you to serve your ads only to those people who work in a specified field. Performance Planner is free to use with any merchant-hosted storefront. Match the marketers with the Display Ad format that fits them best. They help advertisers and publishers deliver a faster experience to their audiences using AMP. If you’re looking for Display Ads certification assessment answers, check this link – Google Ads Display Certification Answers. You can choose images from their built-in libraries. When your goal is maximum creative control. Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The Foundation For Google Ads. Which Display Ad format runs in both native and non-native inventory? Insight: Provides more robust industry data than other ad formats. She wants her ads to reach people actively looking for businesses similar to hers. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. e.target.mute(); Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos? Its summary report provides executive summaries of total cost and bidding. What is an affinity audience? The customer journey has become more complex and therefore bids should be based on general user behavior. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? Ben needs to sell excess inventory. They help limit ads to banner-eligible slots. A recommended Campaign-level Target CPA (cost-per-acquisition), A recommended Campaign-level Target ROAS (return-on-ad-spend), Performance, auctions, and user journey complexities, Budget, competition, and user thought processes, Location, calls-to-action, and user conversion costs, Targeting, auctions, and campaign cost-per-click. By driving online, in-app, in-person, and over-the-phone sales, By influencing consideration of your products and services, Google Ads Certifications (Google SkillShop), → Google Ads Search Certification He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. By allowing Bill to improve the customer experience by finding only those who are interested in his products. But she’d like it to be as effortless as possible. When should you use "influence consideration" as your display campaign marketing objective? (Choose two.). → Google Ads Apps Certification, Google Analytics (Google SkillShop)  → Google Analytics Individual Qualification (GAIQ), Google Digital Garage (Digital Unlocked) → Fundamentals of Digital Marketing Certification (answer key to 26 modules) → Fundamentals of Digital Marketing Certification (Final Exam Answers), Google Analytics Academy → Google Analytics For Beginners → Advanced Google Analytics → Google Analytics for Power Users → Getting Started With Google Analytics 360 → Introduction to Data Studio → Google Tag Manager Fundamentals, Google Marketing Platforms (Google SkillShop) → Google Search Ads 360 Certification → Creative Certification → Display & Video 360 Certification → Google Campaign Manager Certification → Scaled Partner Management Exam → Search Ads 360 Basics Assessment → Adsense Multiple Customer Management Exam, YouTube Certification (Google SkillShop) → YouTube Asset Monetization → YouTube Channel Growth → YouTube Content Ownership → YouTube Creative Essentials → YouTube Music Assessment, Waze Academy Certifications (Google SkillShop) → Waze Ads Fundamentals → Waze Ads Advanced, Ad Manager → Drive Advertising Revenue with Google Ad Manager Certification Answer Key, Knowledge Check Assessment Answers (Google Ads - Free access), → Google Ads Search certification knowledge check → Google Ads Display Certification knowledge check → Google Ads Measurement Certification knowledge check → Google Ads Video Certification knowledge check → Google Ads Shopping Certification knowledge check → Google Ads Apps Certification knowledge check, Google Google Cloud Platform Business Professional Accreditation, → GCP Compute assessment answers → GCP Storage and Databases assessment answers → GCP Big Data and Machine Learning assessment answers, Built by Get Certified Faster | @ 2019 All Rights Reserved, Google Analytics Individual Qualification (GAIQ), Fundamentals of Digital Marketing Certification (answer key to 26 modules), Fundamentals of Digital Marketing Certification (Final Exam Answers), Getting Started With Google Analytics 360, Adsense Multiple Customer Management Exam, Drive Advertising Revenue with Google Ad Manager Certification Answer Key, Google Ads Search certification knowledge check, Google Ads Display Certification knowledge check, Google Ads Measurement Certification knowledge check, Google Ads Video Certification knowledge check, Google Ads Shopping Certification knowledge check, Google Ads Apps Certification knowledge check.

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