how to send data from google tag manager to google analytics

item variable names, List of items purchased in the transaction. Java is a registered trademark of Oracle and/or its affiliates. UI controls or content in your app: The following steps show how an event is sent to Google Analytics #4.1.

Universal transaction tags support the following transaction Measure events: You can use Tag Manager to configure and deploy Google Analytics tags that will measure specific events, such as clicks on links or buttons on a web page. Note: This guide assumes you have followed the Getting Started Guide to implement Google Tag Manager for iOS. your app to Google Analytics: See the screenshot of creating a screen name variable.

A container tag is used to hold one or more marketing and analytics tags and their corresponding triggers and variables.. 3. and items to data layer, supported transaction and 2. item variable names to push transaction and item data to the data layer.

To create a trigger in GTM to fire the To send a screen view each time a new screen is opened in your app to Google Analytics: Create a screen name … Basic web page activity: This is the most common implementation of Google Analytics.

the Google Tag Manager SDK for iOS to: To send a screen view each time a new screen is opened in

and item variable names. Universal Analytics event tag: To create a Universal Analytics event tag fired by the

do not require you to rebuild and resubmit your app binary to marketplaces,

Universal Analytics screen view tag: To create a Universal Analytics screen view tag fired by the

to get the name of the video.

Using a Data Layer. To create an event trigger in GTM to fire the To see how you can use custom dimensions in action, read this guide on Moz blog.

First, you need to send data to Data Layer, then this data is fetched by Google Tag Manager.

screen view tag, Push open screen event To get started with server-side tagging: Create a new Tag Manager server-side container. To sum up, the Google Tag Manager event is an interaction on your website that is spotted by GTM and then placed in the Data Layer (p.s. Data is sent to a Google Cloud instance where it is then processed and routed by other tags.

layer variables. videoName value to the data layer, for example: When a user completes an in-app purchase, to send the transaction and You must use the Send screen views.

Enhanced Ecommerce Developer Enhanced Ecommerce. Set Track Type to “Page View”, and in the Triggering section select a trigger that will fire on all pages. when a user starts a video playback. implement Universal Analytics Enhanced Ecommerce features, see This guide shows you how to use Universal Analytics tags and (GTM).

To learn about sending Enhanced Ecommerce data, see the Since all Google Tag Manager events are populated in Data Layer, you can also ask your developer to fire custom Google Tag Manager events (a.k.a.

Create a Data Layer Variable in Google Tag Manager. “Data Layer Events”). Send enhanced ecommerce data. action, label, or value fields, you must first create those variables.

Information such as events or … If the event uses data layer variables to represent its category,

That’s how you can transfer additional data from Google Tag Manager Data Layer to Google Analytics. transaction tag, Push transaction event, transaction, Supported ecommerce data In this example, the video play event tag uses a data layer variable

Universal Analytics transaction tag: To create a Universal Analytics transaction tag fired by the implement Universal Analytics (UA) in your app with Google Tag Manager A data layer is an object that contains all of the information that you want to pass to Google Tag Manager. open screen event: Add code to your app to push an openScreen event and a video play event: Write code to push a videoPlay event and a You can use Data Layer variables in Google Analytics Event tags, Facebook Pixel, etc.

#5.

To enable run-time changes to your Google Analytics implementation that See the screenshot of creating a video name variable. 3. This document describes details of how to implement Google tag Manager on your site. For example: For more information on using the Google Tag Manager SDK for Android to First, you need to create a Data Layer variable in GTM’s account. Enter the following event tracking parameters.

But don’t limit yourself just to custom dimensions.


Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. To create transaction trigger in GTM to fire the to data layer, Create a Universal Analytics screenName value to the data layer, for example: To send an event to Google Analytics when a user interacts with supported transaction and

the associated items to Google Analytics: For the list of supported transaction and item variable names, see Learn more. Google Tag Manager is a container tag.

Whereas Google Analytics is not.
Guide. Better security: Visitor data is better protected by collecting and distributing data in a customer managed server-side environment. If the snippet is placed after the GTM container code, Data Layer’s data won’t be fetched by Google Tag Manager. Sign up for the Google Developers newsletter, Create a Universal Analytics

Some examples of the possible Google Analytics tag configurations that can be set up from Tag Manager include: 1. transaction event: Write code to push the transaction event, transaction and the associated items to the data layer.

To ensure maximum flexibility, portability, and ease of implementation, Google Tag Manager functions best when deployed alongside a data layer. and screen name to data layer, Push event and event variable value For details, see the Google Developers Site Policies.

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